Marcom Executive - Luxury Hospitality Marketing

Join Swiss-Garden Hotel & Residences as a Marcom Executive and take the lead in crafting impactful marketing campaigns for our premium hospitality brand. Based in the vibrant heart of Bali, you'll have the opportunity to shape our brand narrative across multiple channels. Our hotel, located in the heart of Ubud, is a luxurious retreat offering world-class amenities and exceptional service. As a Marcom Executive, you'll be at the forefront of our marketing efforts, working closely with the management team to develop and execute strategies that will elevate our brand's presence and reputation.

In this role, you'll be responsible for creating and managing our social media presence, designing and implementing digital marketing campaigns, and coordinating with our PR agency to ensure our brand messaging is consistent and compelling. You'll have the chance to work with top-tier tools like Hootsuite, Canva, and Google Analytics to bring our marketing vision to life. With your expertise and creativity, you'll help Swiss-Garden Hotel & Residences become a leading luxury hospitality brand in Bali.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing campaigns across digital and social media platforms, including Facebook, Instagram, and LinkedIn.
• Create engaging content, including blog posts, videos, and infographics, to showcase the unique features and offerings of Swiss-Garden Hotel & Residences.
• Manage our social media presence, including scheduling posts, engaging with followers, and analyzing performance metrics.
• Collaborate with the PR agency to develop and implement press releases, media pitches, and other PR activities to enhance our brand's visibility and reputation.
• Monitor and analyze marketing performance using tools like Google Analytics and Hootsuite to identify areas for improvement and optimize our campaigns.
• Stay up-to-date with the latest trends and best practices in the hospitality and marketing industries to ensure our strategies remain relevant and effective.
• Assist in the planning and coordination of events and promotions to generate buzz and attract guests to our hotel.
• Work closely with the management team to align our marketing efforts with the overall business goals and objectives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing, preferably in the hospitality or luxury sector.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of social media platforms and digital marketing tools, including Hootsuite, Canva, and Google Analytics.
• Excellent written and verbal communication skills, with the ability to craft compelling copy and present ideas effectively.
• Creative and innovative thinker with a keen eye for detail and a passion for luxury hospitality.
• Ability to work well in a team and manage multiple projects simultaneously.
• Fluency in English is a must, and knowledge of Bahasa Indonesia is a plus.

🛠️ Keahlian

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